As our first piece of social media content created specifically for a large scale festival and our first time reaching out to an international audience (outside of the U.S), we set out to create a teaser episode for our documentary series “The culture”, following 5 festivals through a comprehensive look at the experience that they create from all angles. Originators Media received the opportunity to produce a documentary episode for the series and a teaser for the episode, promoting Shambhala Music Festivals 2019 event through a fast paced, narrated, short form visual.